Converse

For Converse’s Cruise product launch, I designed an influencer-driven experience aboard a yacht at Chelsea Piers—executed end to end in just one month. The event brought a “Color Mood Studio” to life with an aura reader, immersive color-journey tunnel, product displays, and shoe customization stations, all built within tight quarters on a moving boat. The result was a high-energy, highly shareable launch, drawing such demand that guests had to be turned away.